Why should you bring chatbots into your marketing strategies?

A large-scale skepticism is seen among masses whenever the rise of Artificial Intelligence is spoken about. In his book, ‘The Rise of the Robots’, Martin Ford talks endlessly about how automation can lead to mass unemployment in most sectors. He says, “A computer that exceeded human-level intelligence might be capable of ‘outsmarting financial markets, out-inventing 

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Social Media

A Beginner’s Guide to Social Media Analytics

Tracing the chronological evolution of the Internet puts us in a spot that is characterized by an abundance of social-media sites. Social Media boasts of truckloads of underlying information and trends that are difficult to capture superficially. A branch of data-analytics that is dedicated to studying the approach of collecting data from social media sites 

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