Hospitality

How does Clickstream Analytics help improve an e-commerce portal’s performance?

Designing a web-page is not a Herculean task anymore. There are e-commerce portals with great landing pages designed to attract customers. However, the route traced by a customer on a e-commerce website determines the performance of the website. Clickstream or clickpaths, define the path that visitors choose while navigating through a site. Analyzing the same 

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How can I monitor and optimize my website traffic?

How can I monitor and optimize my website traffic?

The Internet is a massive mesh of varied content, diverse technical architectures, competitive page designs and strategies. With the lines of trade, commerce and competitive marketing strategies getting intertwined with internet technologies, it is necessary to use them both for effective content publishing and successful marketing methodologies. Websites are the most common gateways to any 

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