Digital Advertising
chatbots

Why should you bring chatbots into your marketing strategies?

A large-scale skepticism is seen among masses whenever the rise of Artificial Intelligence is spoken about. In his book, ‘The Rise of the Robots’, Martin Ford talks endlessly about how automation can lead to mass unemployment in most sectors. He says, “A computer that exceeded human-level intelligence might be capable of ‘outsmarting financial markets, out-inventing 

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What Is Dark Social?

What Is Dark Social?

You might have probably heard or read the phrase of ‘Dark Social’ in a casual conversation or in some article floating around on the Web. The first thought that trails around with the phrase is that of a sinister, ominous and uninviting part of the Web. However, if we delve deeper into the etymology of 

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