Analytics

How does Clickstream Analytics help improve an e-commerce portal’s performance?

Designing a web-page is not a Herculean task anymore. There are e-commerce portals with great landing pages designed to attract customers. However, the route traced by a customer on a e-commerce website determines the performance of the website. Clickstream or clickpaths, define the path that visitors choose while navigating through a site. Analyzing the same 

Continue Reading…

Social Media

A Beginner’s Guide to Social Media Analytics

Tracing the chronological evolution of the Internet puts us in a spot that is characterized by an abundance of social-media sites. Social Media boasts of truckloads of underlying information and trends that are difficult to capture superficially. A branch of data-analytics that is dedicated to studying the approach of collecting data from social media sites 

Continue Reading…

A Beginner’s Guide to Graph Analytics

As the variety and volume of our data increases, more sophisticated methods are required to unveil the valuable information hidden in it. As the number of data-sources increase, it is vital that we define the underlying the relationship between them. Social Media, sensors, surveillance intelligence, industrial control systems and connected devices have become visibly important in 

Continue Reading…

A Beginner’s Guide to Funnel Analytics

Massive reservoirs of data and the information that they hold calls for extensive analysis and application of science, art and business rules. Problem solving using data and applied technology and maths principles is now a rapidly growing industry. Hence, there are new algorithms and methods are being devised almost everyday. Funnel Analytics is a web-analytics 

Continue Reading…