The Internet is a massive mesh of varied content, diverse technical architectures, competitive page designs and strategies. With the lines of trade, commerce and competitive marketing strategies getting intertwined with internet technologies, it is necessary to use them both for effective content publishing and successful marketing methodologies.
Websites are the most common gateways to any big company now. They need to be designed in a way to attract the maximum traffic and effectively, customers. However, to design promising strategies, you need to analyse the current performance of these websites and use this analysis to optimize the website traffic.
A lot of tools available in the market can monitor your website’s traffic. They help you analyze where the traffic on your site is coming from and what path each section of the total traffic is traversing.
A website should ideally work in two phases: deliver new potential clients or customers to the organization and keep the existing customer base informed and stable by retaining all existing website-visitors. Careful evaluation of the data produced by your website-visitors helps you decide if the website is doing its job or not.
Algoscale’s Weblytics tool offers you a myriad of options to monitor and analyze the website traffic for your organization.
With its ability to give you a real-time overview on the distribution of page views around different times of the day, browsers, Operating Systems and even geographical regions, Weblytics can help you decide which aspect of your website’s design is not working in your favour.
Weblytics also allows you to either study the overview of the collated statistics or dive deeper into each of the data-points. In addition to that, the ‘Users’ 360o‘ view lets you gain insights on the behavior of each visitor. Weblytics thus, provides you with possible actionable points to improve your websites performance by facilitating a customized study of traits shared by your website and its users. Various reports and decision boards included within the tool are supposed to make monitoring the website traffic feasible and actionable.
Points to remember while monitoring website traffic
Furthermore, there are various other tools in the market that facilitate a similar analysis of website traffic. Once the infrastructure for collecting relevant data is in place, it becomes mandatory to look into the accurate data-points and infer them to your advantage. Hence, a few prerequisites are to be followed before we get into analyzing the collected data.
The first step is to eliminate any skews in the data that might have been created due to the high number of users from within your organization. Moreover, negative skews coming in from ‘bad referer’ sites are just junk-data points and should be ignored. A basic exploratory data analysis can help you define your target points and can save time and effort in the actual analysis-phase.
Optimizing website traffic
One of the primary ways to improve and optimize your websites’ traffic is to improve its design and content. While the look and feel of the website will attract users to your site, the substance will help you keep them for longer and probably convert impressions into successful interactions. Backlinks form an integral part of a websites’ design.
A good backlink comes from a well-written detailed article, relevant to your industry and with a reputation among the target audience. To get the most out of site-optimization, one has to analyze all the backlinks on the website and compare their value.
A user will prefer your website to another only when he/she sees you relating to him/her. Thus, develop content on your site that covers your users’ troubles and stories. While you might be a significant market-player in your industry, to top the Internet game-charts, you need to contribute largely to the massive content pool pertaining to your industry.
Only the most popular contributors to the industry get noticed and appreciated by the users. Keywords research forms an integral part of search engine optimization that further, builds your organic-search performance. as it can tell you the exact phrases people are using to search content on the Web. Use this to your advantage by building your metadata and content around the best performing keywords.
Creating a target audience might be a tough process. However, with aids like website-performance trackers and tools, you can know exactly where to focus all your resources. If a particular geographical region or a time-slot is hitting your websites’ performance, the aim would be target those pain-points and devise strategies to improve the performance.
While buzzwords like ‘Search-Engine-Optimization’ and ‘Customer-targeting’ might sound complicated, the concepts behind them are simple and actionable. You only need to pick the most appropriate tools available in the market to help you monitor and improve the quality of your website-traffic.