How does Clickstream Analytics help improve an e-commerce portal’s performance?

Designing a web-page is not a Herculean task anymore. There are e-commerce portals with great landing pages designed to attract customers. However, the route traced by a customer on a e-commerce website determines the performance of the website. Clickstream or clickpaths, define the path that visitors choose while navigating through a site. Analyzing the same 

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Social Media

A Beginner’s Guide to Social Media Analytics

Tracing the chronological evolution of the Internet puts us in a spot that is characterized by an abundance of social-media sites. Social Media boasts of truckloads of underlying information and trends that are difficult to capture superficially. A branch of data-analytics that is dedicated to studying the approach of collecting data from social media sites 

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