Data Monetization: Is Data the new Cash Cow?

With technology and business lines developing rapidly every second, modern enterprises have all generated terabytes of data. However, very few have realized the true value of the gold mine they possess. The predominant reason behind companies undervaluing their data-mines is the newness of the technology. Not long ago, companies realized they could extract in such massive quantities the 

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How does Clickstream Analytics help improve an e-commerce portal’s performance?

Designing a web-page is not a Herculean task anymore. There are e-commerce portals with great landing pages designed to attract customers. However, the route traced by a customer on a e-commerce website determines the performance of the website. Clickstream or clickpaths, define the path that visitors choose while navigating through a site. Analyzing the same 

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chatbots

Why should you bring chatbots into your marketing strategies?

A large-scale skepticism is seen among masses whenever the rise of Artificial Intelligence is spoken about. In his book, ‘The Rise of the Robots’, Martin Ford talks endlessly about how automation can lead to mass unemployment in most sectors. He says, “A computer that exceeded human-level intelligence might be capable of ‘outsmarting financial markets, out-inventing 

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Social Media

A Beginner’s Guide to Social Media Analytics

Tracing the chronological evolution of the Internet puts us in a spot that is characterized by an abundance of social-media sites. Social Media boasts of truckloads of underlying information and trends that are difficult to capture superficially. A branch of data-analytics that is dedicated to studying the approach of collecting data from social media sites 

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How can I monitor and optimize my website traffic?

How can I monitor and optimize my website traffic?

The Internet is a massive mesh of varied content, diverse technical architectures, competitive page designs and strategies. With the lines of trade, commerce and competitive marketing strategies getting intertwined with internet technologies, it is necessary to use them both for effective content publishing and successful marketing methodologies. Websites are the most common gateways to any 

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What Is Dark Social?

What Is Dark Social?

You might have probably heard or read the phrase of ‘Dark Social’ in a casual conversation or in some article floating around on the Web. The first thought that trails around with the phrase is that of a sinister, ominous and uninviting part of the Web. However, if we delve deeper into the etymology of 

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